Hi!

I’m Laura Rivas, a Los Angeles–based creative specializing in social-first storytelling, photography, and digital strategy within sports and entertainment.

Currently, I bring my passion for visual storytelling to the Los Angeles Lakers, capturing sponsor activations, behind-the-scenes moments, and real-time content that connects with millions of fans across digital platforms. I also serve as Digital Marketing Manager – Creative for Loyola Marymount University Athletics, leading a team of creatives to develop content that drives engagement and celebrates athlete stories.

With a background in journalism and political science, I’ve built my career around transforming live action into visual stories that feel authentic, bold, and culturally in tune. My work blends the worlds of sports, lifestyle, and creativity — all through a lens that celebrates energy, emotion, and connection.